How Memes Can Go From Viral to Profitable
March 23, 2021
IP lawyer Roger LaLonde writes for Bloomberg Law about the viral sensation of Sen. Bernie Sanders in a parka and mittens during President Biden’s inauguration – which triggered countless photoshopped memes (dropped into historical moments, movie scenes, famous paintings, and more) and even more notably, resulted in almost $2 million for Vermont-based charities. LaLonde explores the interesting, yet sometimes complicated, question of who or what can make money off a viral meme and the copyright and right of publicity laws that may apply.
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